For the first time a seven-metre high lighthouse is being used in Hall 6.2a at ITB 2018 to publicise the attractions of the neighbouring cities of Bremen and Bremerhaven.
A trade fair stand of this kind has to be quite robust: It is erected and dismantled up to ten times a year, transported all over Germany, walked on and touched by thousands of people, and all this causes wear and tear. After eight years of such treatment the joint venture between the business and tourism promotion organisations Wirtschaftsförderung Bremen, Bremer Touristik Zentrale and Erlebnis Bremerhaven GmbH has had to seek a replacement.
The aim was to find a stand that met the requirements of the two cities and of their tourism, their real estate, the aerospace sector and shipping. The agencies applying for the contract had to research the core elements of the project, and unlock Bremen’s genetic code. Siebold Messebau GmbH from Hamburg hit the nail on the head: The element that links all these disparate aspects is the drive for innovation. The emphasis is on the idea, the lighthouse project and ultimately the lighthouse too as a distinguishing characteristic of the region – all of them together symbolised by the exclamation mark.
At ITB 2018 for the first time a seven metre high lighthouse will be visible from far and wide, drawing attention to the distinctive features of the neighbouring cities of Bremen and Bremerhaven. Its base is formed by a display pedestal that can be used to illustrate various themes, being hollow and with additional space for monitors and projection surfaces. This year it will be used to present the Space Flight Year ‘#Sternstunden2018’. To the right and left it will be flanked by two smaller lighthouses showing characteristic features of Bremen and Bremerhaven.
Hall 6.2a, Stand 101