The over 30 islands in the Caribbean are using their unique "feel of the Caribbean" more and more in advertising. Beaches, palm trees, hammocks, fine hotels, and sunshine year round can also be found in other parts of the world. But calypso groups that warm the sand under the full moon, joint parties and church visits with islanders, Caribbean rum and countless kinds of cocktails, the reggae version of "Silent Night," and carnival for twelve months – that’s something. "The Caribbean feeling is unbeatable," said Karolin Troubetzkoy at ITB Berlin. She is president of the Caribbean Hotel and Tourism Association (CHTA), executive director of the Anse Chastanet & Jade Mountain Resorts luxury resorts on Saint Lucia, and honorary consul there for Germany as well. "We must not forget our good Caribbean cuisine and hospitality among our many music and food festivals. That's also why many tourists come," explains Troubetzkoy.
The millions of islanders between Florida and Venezuela enjoy direct contact with guests from around the world. Jamaica and the Bahamas have offered "home stay" tourism for decades, where visitors go together with islanders to barbecues, cricket, football, and to school with the kids for a few hours. Community tourism also plays an increasingly important role. Carnival all year round? The Caribbean Tourism Organization (CTO) has a few examples on hand: Trinidad and the Dominican Republic in February/March, Cuba and St. Lucia in July, Bahamas and St. Kitts between 25 December and 1 January. It is even celebrated on Ash Wednesday in the indigenous villages of Dominica.
And the many guests appreciate it. Hugh Riley, Secretary General CTO, is pleased that the increase in tourist arrivals to the Caribbean is somewhat higher than the world average. The number of visitors in 2016 rose by 4.2 per cent to 29.3 million compared to the previous year. "We have had stable growth for several years," says Riley. The increase from the United Kingdom (up 11%) and Germany (up 8%) is particularly high. Neighbours such as Guyana, Belize, and parts of Mexico's coast that operate as the Caribbean for commercial reasons are also included in the CTO-Caribbean. Therefore, CTO statistics show more visitors than the UNWTO (World Tourism Organization) records.
The majority of the tourists still come from North America, but the European market is growing steadily. Most visitors travel to the larger islands such as Cuba, the Dominican Republic, Puerto Rico, Jamaica, and the Bahamas. According to the CTO, Turks and Caicos, Cuba, Guyana, and Bermuda, among others, recorded a double-digit increase in 2016.
Halle 22.a, booth 120a
Press Contact: Johnson John Rose
Press Contact: Karolin Troubetzkoy
Tel.: +1 758 459 79 77