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Chasing records: Keen demand for cruises to Alaska and the Caribbean

Business is booming at the Norwegian Cruise Line which in 2017 reported its highest profits in the company’s history and in 2018 its highest bookings to date. “We posted record profits in 2017, which was a fantastic year for us“, said a delighted Kevin Bubolz, managing director Europe, at ITB Berlin. According to him the cruise operator’s net profit last year was 759.9 million US dollars. A new ship, the Norwegian Bliss, is to be christened on 30 May and will initially sail from Seattle on cruises to Alaska. Later on it will depart from Miami and cruise the eastern Caribbean. From 2020 onwards it will operate from New York on cruises to the Bahamas and the Caribbean.

A new liner in the same category, the Norwegian Encore, is already being built. The sister ship of the Norwegian Bliss is due to be delivered on 31 October 2019, and sailing from Miami will undertake a seven-day round trip of the Caribbean. As of 2022 the cruise line will introduce a further category, the Leonardo class. From 2022 to 2025 the plan is to commission one liner per year. They are being built by an Italian shipbuilder and can carry up to 3,300 passengers. The cruise line has reserved an option to take delivery of a further two ships in the same category in 2026 and 2027.

Rainer Heubeck

Hall 25 / Stand 160


Press contact: Veronika Bahnmann


Tel. +49 1738869116

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