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Comprising a total of 18 brands worldwide

BWH Hotel Group is presenting its wide portfolio on its brand card at ITB Berlin NOW

BWH Hotel Group will be represented at this year’s virtual ITB Berlin NOW 2021 with its family of brands, including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotels as well as new offers, products and the possibility of scheduling appointments for One to One video sessions and meetings.

BWH Hotel GroupSM is an international hotel group headquartered in Phoenix, Arizona, and the umbrella brand for the three global brand families including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group with a global network of approximately 4,700 independent hotels in over 100 countries and territories worldwide. BWH Hotel Group offers a total of 18 hotel brands worldwide that suit the needs of hotel developers and guests in every market: Best Western®, Best Western Plus®,  Best Western Premier®, Executive Residency by Best Western®,  Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection® as well as WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted.

SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM complete the group's brand portfolio. BWH Hotel GroupSM offers hoteliers operational services, sales and marketing support, multiple award-winning online and mobile booking options as well as the customer loyalty programs Best Western Rewards® and WorldHotels RewardsSM with more than 40 million members. In the face of the global pandemic, BWH Hotel Group has remained committed to keeping its guests healthy and safe through its comprehensive cleaning program, We Care CleanSM. The program’s industry-leading cleaning standards address everything from guest room and common area cleanliness, to streamlined processes that minimize contact between guests and associates while maintaining superior customer service.

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