When choosing their vacations Germans are attracted to the sea and the mountains. This applies equally to tourism within Germany, where the most popular destinations are in Mecklenburg-West Pomerania, Schleswig-Holstein and Bavaria, as it does to trips abroad, with Germans showing a particular preference for Mediterranean countries and Austria. Travel continues to be very popular with Germans, as was confirmed by the findings of the Travel Analysis conducted by the Vacation and Travel Research Group (FUR), whose main results were presented at ITB Berlin by the chairman of the board of FUR, Guido Wiegand, and by Prof. Dr. Martin Lohmann, the scientific advisor for this analysis. If vacation trips (or five days duration or more) and short holiday trips (two to four days) are counted together, in 2018 Germans undertook more than 90 million journeys, for which they spent almost 95 billion euros. “In 2018 more people went on holiday trips than ever before”, was the conclusion reached by the Travel Analysis.
Over seventy per cent of Germans are again planning one or more vacation trips this year, and only eleven per cent are certain that they will not be travelling on holiday in 2019. Whereas Spain features prominently in trips to foreign destinations in the summer, for the winter months there is a particular preference for Austria. “To a certain extent Austria can be seen as winter’s answer to Spain”, was the delighted reaction of Dr. Petra Stolba, chief executive of the Austrian National Tourist Office, who also participated in the presentation of the Travel Analysis.
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