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Culture Lounge – the official culture platform of ITB Berlin

Museums, palaces, festivals and cultural projects – a concentration of cultural highlights in Hall 6.2b

Museums, palaces, festivals and cultural projects – a concentration of cultural highlights in Hall 6.2b

From 4 to 8 March 2020 around 60 exhibitors from some ten countries, including museums from around Europe, festivals, joint European projects as well as cultural destinations and service providers are presenting their latest exhibitions and attractions at the Culture Lounge, offering a concentration of cultural highlights under one roof. This year, due to construction work on the exhibition grounds, the Culture Lounge can be found in Hall 6.2b.

In addition to the Pinakothek exhibitions in Munich, Staatliche Museen zu Berlin and Kunstmeile Hamburg, Bundeskunsthalle Bonn, Landesmuseum Hannover and Kunsthalle Mannheim are also taking part. Grimmwelt Kassel is celebrating its fifth anniversary. Visit Flanders is presenting highlights in connection with the return of the Ghent Altarpiece as well as its new Visitor Centre, thus spectacularly crowning the cultural project entitled ’Flemish Masters 2018-2020’. For music enthusiasts the Internationales Bachfest Schaffhausen and Oper im Steinbruch have ideas for a cultural trip. This year the Museumsquartier Wien, the palaces of Schönbrunn and Belvedere and the Museo del Baile Flamenco from Seville are taking part for the first time. Visitors can also discover other cultural treasures from around Europe, including from Malta, Norway, Spain and Armenia. The European Network of Cultural Centres is also represented at the show.

The Culture Conference Lounge provides yet another venue for an in-depth exchange of information and experiences among tourism professionals, cultural authorities and media representatives. Every day there will be an extensive programme of lectures on culture and tourism as well as trade presentations. Thus, Kunstareal München is presenting its cultural highlights in 2020/21 ’From Vrel and Thorvaldsen to Blauer Reiter“ (4 March, 3 p.m.). Taking as its slogan ’An old people’s event, a gardening Olympiad or an impetus for the infrastructure’, ift Freizeit- und Tourismusberatung is taking a close look at horticultural shows in Germany (6 March, 10 a. m.). At 12 noon the focus will be on storytelling in tourism and interactive storytelling.

This year Visit Flanders is the culture partner of the Culture Lounge. At midday on the trade visitor days, regional delicacies from a number of different countries and regions will whet visitors’ appetites for those destinations.

Hall 6.2b, Stand 400

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