Every day except Thursdays at ITB Berlin NOW, visitors to the Netherlands’ virtual Brand Card display can enjoy a programme that typifies the country’s lifestyle at all times throughout the day.
Every day, mornings will begin in a different region of the Netherlands. Visitors will be woken up to yoga exercises, meditation and gymnastics – joining in is expressly allowed! Clearing the mind prepares one for an eventful day ahead.
At midday, visitors can get inspiration for tasty home cooking from the presentations of regional specialities on the stand of the Netherlands. In the afternoon, films, live streams and presentations featuring cultural highlights such as visits to museums and many other of the country’s attractions await guests.
In the evenings, after a full day, the Dutch enjoy a good “borrel“, an informal social gathering at the end of the day. Starting at 6 p.m., together with partner cities from the Netherlands, visitors can gain a glimpse of the nightlife in the various regions. Entertainment is guaranteed, ranging from quizzes to music performances, so that every evening there will be something on offer.
In addition to the wide-ranging programme there will be daily press conferences and the presentation of the Dutch horticultural exhibition Floriade Expo 2022, which is the theme of the country’s tourism promotion campaign next year. On Thursday, the foreign branches of the Netherlands Board of Tourism & Conventions (NBTC) will be responsible for the programme on the stand of the Netherlands at ITB Berlin NOW.