At ITB Berlin two projects from Ecuador and one from South Africa received awards for their socially responsible approach to tourism. In the opinion of the jury and the Study Group for Tourism and Development all three projects "fulfilled the main criterion of the TO DO! Awards, namely involving local residents in planning and realising tourism projects.“ The projects provided alternative sources of income and improved the self-esteem of the local population.
The study group presented the TO DO! Award for Human Rights in Tourism to Herman Kumara. The internationally renowned human rights lawyer and head of the National Fisheries Solidarity Movement Sri Lanka defends the rights of local fishermen whose fishing grounds are threatened by tourism projects. The award is presented twice in 2018 and is organised by the Study Group for Tourism and Development in cooperation with the Round Table on Human Rights in Tourism and Studiosus Reisen München.
The three winners (in equal first place) of the tourism awards are as follows:
Tren Ecuador - Ecuador
Since 2010 the state-run company has been offering four-day rail tours between Guayaquil and Quito, while involving and strengthening local communities along the route. The concept involves visitors encountering local cultures – at cafés, arts and crafts markets and museums, for example. A total of 5,000 jobs have been created as a result. 180 micro-businesses have been contracted which operate according to fair trade guidelines. This includes consultation and training.
!Khwa ttu - South Africa
The aim of the organisation is to restore and preserve the San culture, whose home is the countries of southern Africa. The focus is threefold: firstly, a restaurant offering various forms of accommodation. Secondly, the organisation offers a vocational training centre for young San members. Following their displacement, the aim is to provide them with job prospects. The third focus is on implementing sustainable nature projects and promoting cultural measures for preserving the San culture.
Maquipucuna - Ecuador
The project promotes conserving biodiversity through responsible development and eco-tourism. To achieve this a nature reserve has been created, including an eco-lodge offering tourist activities, and programmes have been set up to educate young people on the environment. The project enables communities to organise their own eco-tourism and nature conservation projects. Thus, organic farming and fair food production have succeeded in creating alternatives for the local population.
The TO DO! Awards for Socially Responsible Tourism are organised annually by the Study Group for Tourism and Development. They are supported by the Federal Ministry for Economic Cooperation and Development, Brot für die Welt – Evangelischer Entwicklungsdienst, forum anders reisen, ITB Berlin, Studiosus Reisen München and Schweizerische Stiftung für Solidarität im Tourismus.
Studienkreis für Tourismus
Hall 4.1 / Stand 248
Press contact: Claudia Mitteneder
Tel.: +49 171 5238299