Experience traditional England in an elegant classic car, by bicycle, rail or on inland waterways – regardless of any political turbulence, this is what is offered by “England‘s Great West Way” between London and the port city of Bristol in the west of the island. This is not just one road but a whole network of routes and tourism attractions of all kinds. Vacationers do not have to decide on one particular form of travel either, but can combine all or any of them, including horseback.
“This is the first multimodal approach to travel in England”, according to Florence Wallace, speaking at ITB Berlin 2019. The “Great Western Railway” line was one of the first to be licensed by the crown. To the right and left there are countless fascinating sights and discoveries to be made. Over a distance of some 200 kilometres there is so much to see, on both a small and a large scale, from the first photo negative to the natural wonders of the Cotswolds, archetypal English villages and Windsor Castle. “We have made an effort to include things far removed from the usual tourist hotspots”, said Wallace, head of PR and marketing for the Great West Way. 46 official tour operators can prepare an individual route for travellers, taking them to 200 “ambassadors”, from world heritage sites to breweries and tea rooms, and a perfect holiday experience is ensured, even if the sun does not shine all the time. And the British tourism authority gives the assurance: “Regardless of the outcome of the Brexit negotiations, for the tourism industry it will be business as usual”.
Hall18, Stand 125
Press contact: Florence Wallace
tel.: +44 1722 341309
photo credit: pixabay