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eTravel World: the idea network at ITB Berlin

From 9 to 12 March 2016 the ITB Berlin eTravel World in Hall 6.1 is again organising lectures and workshops on travel technology, mobile solutions and social media in the travel industry. One topic that is certain to attract lively debate is ’digital nomads’. What does this new lifestyle mean? Experts will be talking about how Location Independent Professionals (LIPs) can influence the tourism industry.

Another much talked about topic is responsive web design. Since Google began prioritising mobile websites for its rankings, it has raised questions as to how future-proof investing in IT really is. Professionals will be giving their views on the eTravel Stage.

Do ad blockers suppress online sales? The impact of iOS9 will also be discussed. How will it affect providers, agents and users? Other topics on the agenda are big data and the sharing economy. How are these mega trends of recent times evolving? What is the latest on venture capital, crowdfunding and make-or-buy decision-making?

Furthermore, examples of best practices in influencer marketing and storytelling will provide significant input. The eTravel Lounge, which in 2016 is being sponsored by Traffics, will once again provide a place where travel technology exhibitors, journalists, bloggers and experts can meet and exchange views. More details are available at

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