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Georgia – the Caucasus in their best light

Different climate zones from semi-desert to subtropics, five veritable ski resorts up to 3,300 meters high, mediaeval fortresses and monasteries, an alphabet with World Cultural Heritage status, the birthplace of wine – George Chogovadze, Head of the Georgian National Tourism Administration, summarises this great diversity with this sentence: “Georgia is the jewel of the Caucasus and deserves to be discovered!” Over 7.5 million tourists have made this discovery over the past year – a new record, and an increase of 20 per cent from arrivals in 2016. Despite the enjoyable growth, the country has sustainability in mind. “Georgia should remain Georgia, even if we are aiming for 11 million visitors in 2018,” stresses Daria Kholodilina, Brand Development Department Coordinator. The small country between the Black Sea and the Caucasus is considered very safe, requires no visa from Europe, can be quickly reached via international airports in Tbilisi and Kutaisi (low cost), and boasts a very hospitable population.

Robert Kluge

Hall 15.1 / Stand 103

Press contact: Anna Kekelia


Tel.: +995 577 71 00 21

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