Huge leisure projects are currently a dominant feature of the leisure industry Tourism is a major aspect in this development. Does that mean that mega-tourism is also on the rise? The answer is ‘yes’, and not only in Europe. A look around non-European markets shows that Eastern Asia is a giant in this respect. A well-developed infrastructure and regular flights are important for the current levels of tourism growth in Eastern Asia. The construction boom and speed at which new tourism areas are being created are remarkable. There is no other region outside Asia where business in leisure and theme parks is expanding at such a rapid rate. According to the Themed Entertainment Association, in 2013, compared to the previous year, visitor numbers to Asia’s theme parks rose by 7.5 %. By contrast, in North and South America the increase was 3 to 4 %. On 4 March 2015 at 1 p.m. on the main stage in Hall 4.1, at the 5th ITB Leisure Trend Forum 2015 at ITB Berlin, the SD Group will be discussing this growth trend. Taking part in the discussion will be Ingo Schweder, CEO of GOCO Hospitality Bangkok and Prof Yu Zhang, CEO of China Communications Consulting and president of the Sino-German Association for Cultural Exchange. Among the questions asked will be what trends are important for destinations, investors, operators and for urban planners and how leisure and lifestyle trends impact on various business sectors. Every year at ITB the Leisure Trend Forum provides information on the latest hospitality, leisure, health and lifestyle industry topics. Its direct collaboration with the Institute for Recreation & Leisure Industries (IRLI) and universities results in a highly productive exchange of knowledge.
GiganTourismus© in the leisure industry