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How millennials and Generation Z travel

At ITB Berlin the WYSE Travel Confederation will be revealing important findings about the travel behaviour of young people.

At this year’s ITB Berlin the WYSE Travel Confederation will present the findings of its latest New Horizon study which the organisation conducted among 57,000 young travellers. The study is published only once every five years and provides an overview of the important millennial and generation Z travel market. According to estimates by the WYSE Travel Confederation and the World Tourism Organization (UNWTO), youth travel accounts for around 23 per cent of the overall market.

Among the study’s findings are how young people plan their trips and travel, how much they spend, what holiday activities they pursue and what motivates them. For instance, self-discovery and finding out about new cultures is more important than relaxation.

A panel of experts will debate the findings on the stage in Hall 4.1. The participants will also highlight the changes, challenges and opportunities which the findings will present for destinations and individual segments of the youth travel industry in the years to come. The event entitled ’Travel makes me…’ will take place on Thursday, 8 March from 12 midday to 1 p.m.

Hall 4.1, Stand 100

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