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Instagrammability is what counts

ruf Jugendreisen and offaehrte sprachreisen have designed their ITB stand like an Instagram story

ruf Jugendreisen and offaehrte sprachreisen have designed their ITB stand like an Instagram story

At ITB Berlin 2019 ruf Jugendreisen and offaehrte sprachreisen – the two brands of ruf Gruppe – are presenting their latest products on an eye-catching combined stand. Its design reflects the story of ruf on Instagram. “This platform is very important for our customers. A destination’s Instagrammability is becoming more and more important“, said Kristina Oehler, a management member at ruf.

Interesting options for groups:

B2B customers including agency partners, companies, societies and associations can find out about group tours on the stand. ruf Gruppe has expanded still further into the group tour market. Senior key accounts manager Peter Schuto will personally advise visitors on the stand about the new options available.

Experience ’GUT DRAUF’ services:

Many resorts marketed by ruf have received the ’GUT DRAUF’ seal of approval by the Federal Centre for Health Education. On the open weekend for the public visitors can find out what that means in practice on the stand of ruf, where there will be lots of activities including opportunities to work with exercise bands and play a Viking chess game. Freshly made smoothies and relaxing massages will also be on offer.

Networking and celebrations:

“We are promoting youth travel at many levels and are eager to develop ideas with other partners“, said Burkhard Schmidt-Schönefeldt, managing director of ruf.

On 7 March, ITB Berlin is coorganising a party with ruf Jugendreisen in Hall 4.1.

www.ruf.de

Hall 4.1 / Stand 108

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