Brazil has more to offer than Copacabana, the Amazon region and Iguazu Falls. At ITB Berlin Vinicius Lummertz, president of the Tourist Board Embratur, presented the ’Rota das Emoções’, a route that is an intense 800-kilometre journey across the country’s northeast, which stretches along the coast and crosses three states (Ceará, Piauí, Maranhão). This is where visitors can enjoy beaches, rivers, lakes, dunes, paths and natural attractions, where they can practise extreme sports, admire handicrafts and savour culinary delights. Karin Luize de Carvalho of the Brazilian Tourist Board explained that the route is ideal for 4x4 vehicles. Travellers can set off from São Luís or Fortaleza. The route takes at least six days, although planning 12 days is best. The route offers the perfect nature holiday, with three national parks along the way, while also featuring interesting cultural attractions. The state of Maranhão is a hub of Afro-Brazilian culture. “The ’Rota das Emoções’ is an insider’s tip, and one that is worth exploring“, said de Carvalho. First promoted ten years ago, it can now be booked with around 30 German tour operators. The best time to travel the coastal road is from June to October, when the lagoons in the Lençóis Maranhenses, a fascinating dune landscape and among the highlights along the way, have filled up. This landscape is only one of Brazil’s many national parks, said Lummertz, head of Embratur. Annually, only about six million people visit Brazil’s national parks, whereas 280 million come to the national parks in the US. Lummertz is confident “there is still great potential“.
Hall 1.1, Stand 211
Halle 3.1, Stand 209a