Partner country Malaysia is focusing increasingly on eco and medical tourism
In a video interview the chairman of Tourism Malaysia forecast that the country’s participation in ITB would have a big impact on visitor numbers in the future. Among other things he emphasised the many opportunities for exchanging views with tour operators, and also highlighted the enormous prospects he saw for medical tourism in his country. Not least, he stressed the advantages of eco-tourism away from large cities. In particular, it gave the inhabitants of small villages a valuable opportunity to participate in the booming travel industry, and visitors could gain valuable insights into the traditional local way of life.