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ITB Berlin Convention: Humanoid robots – artificial intelligence in tourism

ITB Berlin Kongress: Humanoide Roboter - Künstliche Intelligenz im Tourismus

Last year’s key topic on the service provided by humanoid robots will be continued at the ITB Convention 2017 with a focus on artificial intelligence. Technology giants are investing heavily in researching and finding uses for artificial intelligence. People and the industry are being driven forward by innovation. It seems only a matter of time before the latest technology impacts on travel behaviour and parts of the tourism service chain.

As an event focusing on mega trends and key topics of the global travel and tourism industry  and under the heading of ’Technology versus Humanity’ the Future Day will examine the status quo and prospects for business, society and humankind. How will artificial intelligence impact on economic structures, social activity and our private lives?

On 9 March at the Hospitality Day the focus will be on the service sector. “This will be a huge challenge for the hotel industry and the service it offers“, said organiser Maria Pütz-Willems, chief editor of and organiser of the event. “Innovation is moving forward in leaps and bounds.“ For example, robots mix cocktails at the bar on board the Royal Caribbean cruise liner Harmony of the Seas, and they also welcome guests at InterContinental hotels.

On 10 March the ITB Marketing and Distribution Day will also look at how artificial intelligence can be usefully employed in tourism. A panel discussion under the heading of ‘The Next Big Thing: Artificial Intelligence – Disrupting Travel Choices and Bookings?' will highlight the impact on business processes, report on experiences with chatbots, virtual assistants and big data analysis etc. and examine whether artificial intelligence is about to further disrupt travel choices and bookings.

The ITB Berlin Convention will take place parallel with ITB Berlin for the fourteenth time. Admission is free for trade visitors. In 2016 26,000 visitors and 1,000 journalists attended the event. Programme details can be found at

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