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ITB Berlin Convention: Mastering the challenges facing tourism in an age of global uncertainty and crises

ITB Berlin Kongress: Tourismus meistern in Zeiten globaler Unsicherheit und Krisen

Geopolitical crises and disasters, travel safety risks and artificial intelligence will be the main topics at the ITB Berlin Convention 2017. Over the course of four days and 200 sessions 400 speakers will highlight the current challenges facing the tourism industry.

From 8 to 11 March 2017 at the world's leading travel industry convention the dominant theme will be ’Disruptive Travel: The End of the World as We Know It’. Taking place parallel with ITB Berlin 2017 key events will focus on this topic from various angles. Numerous sessions will be streamed live on the internet (for programme details please visit

Slovenia, a popular travel destination and this year’s ITB Convention & Culture Partner, will be presenting examples of best practices. In only one decade the country which once opposed sustainable tourism has become the world’s leading green destination. On 8 March at the ITB Destination Days, day one of the three-day event, Botswana, the partner country of ITB Berlin 2017, will host a forum on its tourism prospects.

After decades of growth the travel industry is being forced to confront existential issues, at a time when regional conflicts and terrorist attacks are unsettling tourists and influencing travel decisions.

On 8 March, at the ITB Future Day, lectures on a new age which is defined by a lack of order and is massively impacting on industry structures and tourism at a time of global political uncertainty will kick off the exchange of information between leading international experts and tourism professionals around the world. The findings of a market survey on safety and security carried out exclusively for ITB Berlin will be made public at the key event of the ITB Convention. In it the media commerce company Travelzoo, which advertises a global selection of travel and adventure packages, has collected information from over 29 million members revealing the impact of crises and disasters on tourism.

The ITB Berlin Convention will take place parallel with ITB Berlin for the fourteenth time. Admission is free for trade visitors. In 2016 26,000 visitors and 1,000 journalists attended the event. Programme details can be found at

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