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ITB Berlin Convention: more cultural tourism and marketing for Turkey

ITB Berlin Convention: more cultural tourism and marketing for Turkey


Turkey has countless attractions. It aims to attract more visitors with better marketing and management, as well as new segments within tourism. Increased attention to cultural tourism would be a good approach, and the anniversary of Troy offers a great opportunity. This is an important event from the Turkey Forum at the ITB Berlin Convention.


Decades ago, the standard trip to Turkey was a classic tour with many historical and archaeological highlights and the possibility of a beach holiday. Today, beach holiday packages are the draw for a large percentage of holidaymakers. Günter Ihlau, member of the Foreign and Group Travel Committee of the German Travel Association e.V. (DRV), reminded us. Like many exhibitors and tourism experts, he would also like Turkish cultural treasures and their potential to come back to the forefront. Beach holidays are lovely, “but Turkey has more to offer,” says Ihlau.


İrfan Önal, General Director of Advertisement in the Ministry for Culture and Tourism, stressed that after the slump in tourism in 2016 and the strong increase last year, his country was using the opportunity and improving marketing, management, and communication. The newly created forum with politics, economics, domestic and international travel organisers, and scientists was successful. “There are very good ideas there that we want to implement in tourism.”


“But we cannot forget what our country has already achieved,” emphasised Hüseyin Baraner, Foreign Operations Representative, TÜRSAB (Turkish Association of Travel Agents). Infrastructure had seen great improvements in recent years. Today, Turkey had about 56 airports and one of the largest airlines in the world. In health tourism, Turkey was at the forefront.

Osman Ayik, Chairman, Turkish Hoteliers Federation, confirmed: “We have more to offer than package tours, but we need to do more advertising and marketing for attractive destinations like Cappadocia and Anatolia. Our prices are very good.”

Songül Göktaş-Rosati, Managing Director, Öger Tours, reckons that tourism in Turkey would continue to grow quickly. As a very new segment in tourism, she advertises the “excellent Turkish gastronomy,” but also historical and cultural attractions. The Trojan horse in the Turkey hall was a very good thing. In 2018, Troy is celebrating its 20-year anniversary as a world heritage site.

Bernd Kubisch

Internet: Hall 3.2, Stand 201

Presse contact: Faktenkontor GmbH, Bülent Güven


Tel.: + 49 (0) 173 2358459

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