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ITB Convention: China on the march in Europe – a report by ITB Asia

VIP Guides Tour 2016

Destinations everywhere have their sights set on China. As a global growth market China has finally come of age in tourism. China is the force driving growth in outbound travel. “Chinese lust for travelling abroad remains unabated“, says Tom Jenkins, CEO of the European Tour Operators Association. China wants to be part of this economic trend and is investing in future destinations in the hospitality industry. Globally, the world’s most populous nation is ploughing money into lucrative enterprises.

At the ITB Convention in 2017 ITB Asia, over the past nine years a successful spin-off of ITB Berlin in Singapore and one of Asia’s leading travel trade shows, will be placing the spotlight on this situation.

Under the heading of ’Large-scale Chinese investment in Europe: Transforming the Hotel Landscape and Redirecting the Flow of Chinese Tourists?’, following an introductory speech by TravelDaily China CEO Charli Li and a keynote speech by vice-president and secretary general of the China Tourism Association Rungang Zhang, representatives of China’s leading hotel groups HK CTS Hotels, Louvre Hotels Group and Dossen Hotel Group will discuss what shape Chinese investment plans are taking in Europe. Where are we heading?

The debate will also focus on where Chinese tourists will be going in the future and how the outbound market is changing. Which destinations will expand and which ones will decline? 

Part two will examine developments in digital technology and digital marketing in China. Instead of Facebook and Instagram Chinese are loyal to the market and technology giants Baidu und Alibaba. Charli Li and Rungang Zhang will be discussing whether and if so which technology solutions will have an impact in other parts of the world such as America and Europe.

Together with Visit Berlin and ITB Berlin will host an evening networking event for invited guests. To register for the ITB Chinese Night please visit

Halle 3.1/Stand 610 und  Halle 18/ Stand 104 und  Halle 22b/Stand 214


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