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ITB Personalities: Claudia Gilles, Managing Director of the German Tourism Association (DTV)

Claudia Gilles, Hauptgeschäftsführerin Deutscher Tourismus Verband DTV e.V.

Focused business partners and interesting subjects

The German Tourism Association has always been a regular exhibitor at ITB. Today, no one really knows anymore whether we attended as an association when the show first began. Whatever the case, our members have always exhibited in large numbers, because German travel destinations attract the majority of tourists. That was so in 1961 and has remained so ever since. However, it is only as a result of recent widespread reporting that many now realise that Germans prefer to holiday in their home country.

Like many other specialist and umbrella organisations, we as co-exhibitors and members of the DZT are very happy to be here. We will be holding many meetings about our projects, the quality of tourism in Germany and the responsibilities of the DTV.

On Wednesday morning we will be presenting our quality systems and at the ITB Berlin Convention at the CSR Day we will be reporting on our experiences implementing our catalogue of criteria for sustainable tourism in Germany. We will also have information about the ongoing Competition for Sustainable Tourism Destinations in Germany, which is taking place for the second time.

From my point of view it is not the number of meetings at ITB Berlin that is critical to success, rather the quality of their content, and reliable follow-up work. I am hoping for meetings with focused business partners and interesting subjects and views. I am very excited about the events at the ITB Convention and am hoping for inspiration and ideas that will be of practical value´.

Meet Claudia Gilles in Hall 12 / Stand 102 and at

the DTV Quality Initiatives in Tourism on 8 March 2017, 10 a.m., CityCube, Room R3

ITB Berlin Convention: Sustainable Tourism Destinations: Status Quo and Lessons Learned, ITB CSR Day, 10 March 2017, 2.30 – 3.30 p.m., Hall 7.1a, Room New York 3

A year ago the German Tourism Association (DTV) with the support of the Federal Ministry of the Environment (BMUB) and the Federal Nature Conservation Bureau (BfN) introduced a practical guide aimed at successfully promoting sustainable tourism destinations. The latest findings of a survey of destinations reveal success stories and provide suggestions for improving policies and corporate strategies.

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