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ITB-Personalities: Stephen Assimwe, CEO Uganda Tourism Board

Stephen Assimwe, CEO Uganda Tourism Board

Tourism brings the world together rather than apart

Which news am I bringing to ITB?

Since last May we are pushing tourism forward again to regain our position within Africa as premier safari destination. We just have been named as must visit destination by National Geographic and hope that many traveller will follow this advice. Our country hosts the largest mountain Gorilla population with 440 primates and the very good news is that the population is slowly growing again. We just had five gorilla babies born since Sep last year.

What do I expect from ITB?

I am thrilled to discuss and hear more about the increasing digitalization, the mix of on- and off-line marketing activities, how we address the , the world-wide security problem, new consumption trends, adaptation to climate change. But also to hear about the needs of our partners to push Uganda and in getting their feedback to sell our destination.

What is my main topic at ITB?

For us it’s definitely about conservation- what has been achieved in Uganda and to share our successes especially for our Mountain Gorillas which is indeed a once in a lifetime experience and is on the bucket list of many people around the world.

What do I personally like about ITB?

To meet all these wonderful people working in tourism. Our branches is really about sharing and not fighting. Tourism brings the world together rather than apart and especially in this times this message is an important one. I also look forward to meeting a lot of friends around the world who come here to ITB.  

What is important for me at ITB fair?

I want to share our commitment to promoting Uganda as a world class travel destination again and reassure partner to invest in our destination. In 2017, our major effort will be placed on strengthening our Brand Promise – The Pearl of Africa. Building a strong national destination brand will require your involvement as well as the support of every Ugandan.

Meet Stephen Assimwe at Hall 21a/booth 119 and 121

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