InfraCert’s green stand concept underlines the company’s commitment to sustainability in the hotel industry
“Visitors can admire our GreenLounge not just from the outside. They can also walk around on the inside, even though it is made entirely of paper packaging,” says Suzann Heinemann. She and Sandra Rochnowski are the managing directors of InfraCert, the Institute for Sustainable Development in the Hotel Industry. They have put together a five-point certification system for hotels, and by presenting the GreenLounge at ITB Berlin aim to raise awareness for their commitment towards sustainability. Covering 30 square metres, the recyclable stand is the work of Sicilian installation artist Alfredo Sciuto, who also sets it up. A resident of Berlin by choice, in recent years he has dedicated himself to the concept of upcycling, thereby giving products a new lease of life. His creations include walk-in rooms and lamps. The idea behind his art is to be able to recycle projects. In particular, he uses products with blemishes or surplus output for his installations, which when folded take up very little space. Surprisingly, they are also comfortable. Visitors to the GreenLounge can be seated on cardboard furniture and designer items from Walter Knoll, who has created a sustainable furniture series.
Photo: © Alfredo Sciuto
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