“The tourism sector in the Maldives is booming“, said a delighted Moosa Zameer, the country’s tourism minister. Last year’s partner country of ITB Berlin recently set up its own embassy in Berlin, “an important step for tourism in our country“, the minister said. Hussain Afeef, vice chairman of the Maldives Association of the Tourism Industry, added: “Tourism is important for economic development in the Maldives.“ Looking at the figures, the prospects are good: as early as January a 15 per cent rise in tourism gave tourism professionals cause for joy.
Amid widespread media coverage the tourism minister took the opportunity offered by ITB Berlin 2017 to declare the Maldives’ first TV channel operational: Maldivestv.mv is the country’s first TV channel that broadcasts internationally and will aim to give viewers a glimpse of the travel and tourism industry in the Maldives. “We want to draw people’s attention to the Maldives and promote our country as an attractive destination on the world market,“ said Zameer.
Situated near the equator, the Maldives consist of two rows of atolls in the Indian Ocean, 1,190 coral islands in all. The climate is mild and sunny and at night time it is cool. Temperatures hardly vary so there are no clothing decisions to be made when packing. The average temperature is about 30° C the whole year round and on most days the sun shines all the time.
Hall 5.2a, booth 107
Press contact: Maldives Marketing & Public Relations Corporation
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