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Norwegian Cruise Line: successful introduction of premium all-inclusive services

Die Norwegian Getaway kreuzt ab Warnemünde und Kopenhagen in der Ostsee mit Stopps in Skandinavien und Russland

One year after the changeover to inclusive services on board 12 of the vessels of its 14-strong fleet the Norwegian Cruise Line (NCL) has shown how innovative it is once again. The company’s premium all-inclusive concept offering everything at no extra cost has already met with success. “The market introduction in Germany, Austria, and Switzerland was a success“, says Christian Böll, Managing Director EMEA Norwegian Cruise Line, “we have recognised the current trend and want to take the needs of individual markets even more into account.“ As a result NCL has been offering its service to customers in France, Luxembourg and Monaco since October 2016.

For summer 2017 and 2018 premium all-inclusive packages can be booked on European cruises with the following NCL ships: the Norwegian Epic, Norwegian Star and Norwegian Spirit will begin their Mediterranean cruises in Barcelona, Civitavecchia /Rome and Venice, while the Norwegian Jade will leave Hamburg and Southampton to visit Norwegian fjords and Iceland. The Norwegian Getaway will depart from Warnemünde to visit the capitals on the Baltic, to be replaced by her sister ship the Norwegian Breakaway in the summer of 2018.

Premium all-inclusive services include a dining experience and entertainment programme as well as a wide selection of spirits, draught and bottled beers, wines, a variety of cocktails costing 15 dollars, coffee specialities and refreshments. For cruise guests one practical aspect is that tips for the crew and inclusive services are all part of the package, as is a bottle of water brought to the cabin of each passenger on every day. Guests who book exclusive suites receive extra inclusive services. These include dinner in numerous speciality-themed restaurants, 250 minutes of free wi-fi and an on-board allowance 100 dollars per suite for the wide-ranging offer of spa services and excursions.,,

Hall 25/booth160

Hall 6.2a/booth 102,104

ITB-press conference 8.3.2016, 15 h, Hall 5.3/Pressekonferenzraum 1

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