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„One Happy Hour“ Aruba

„One Happy Hour“ Aruba

The plastic-free Caribbean island presents its sustainability concept and invites visitors to a reception on the stand

Aruba, an island situated off the coast of South America and formerly one of the Netherlands Antilles, is an ideal destination for sunbathers, water sports enthusiasts, nature lovers and culturally interested visitors. With temperatures of around 28 degrees the whole year round and sunshine virtually guaranteed, the island is an ideal place at any time of year. For those who want more than endless sandy beaches the opportunity exists to go diving and experience marine life close-up.

In the evenings romantic sailing tours invite visitors to enjoy the sunset of one’s dreams. Adventurers can explore the island’s interior with its flora and fauna and visit Arikok National Park which covers almost 25 per cent of the island’s surface area. Numerous museums let visitors take a journey into the island’s colonial past. A year-round calendar packed with events that are rich in cultural tradition also awaits them, with highlights that include the famous carnival. An outstanding cuisine that draws on influences from around the world, an excellent infrastructure as well as a wide range of accommodation round off the available holiday services.

Lots of good news at this year’s ITB Berlin: due to the island-wide ban on plastic and sunscreen lotions containing oxybenzone, ’One Happy Island’ is an eco-pioneer of the Caribbean. The island’s commitment to sustainability earned it fourth place in Lonely Planet’s Best in Travel rankings. The town of San Nicolaas in Aruba’s south has become the street art mecca of the Caribbean.

Visitors are welcome to attend an informal exchange of views with the partners from Aruba at the One Happy Hour event on Wednesday, 4 March at 5 p.m. To register please contact

Hall 22a, Stand 101

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