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Peter-Mario Kubsch, CEO, Studiosus Reisen

A very relaxed ITB this year, no new crisis; the trouble spots are the same as usual, and the market has adjusted to them. My ITB experience has seen an atmosphere of positive development, largely free from disruption. Last year was a growth year, and I hear of demand increasing everywhere in 2018 as well. In that way, we enter the coming 2018 season relatively light-hearted. The industry has many things coming; in the legal context, the Package Travel Directive, the new data protection law, and the new travel agency guideline associated with many extensive information requirements. Things are happening in consumer protection. I’m very pleased that sustainability is firmly established on all levels, in politics, associations, among organisers, destinations, and suppliers there is agreement that continued growth must accompany social responsibility. Last year’s growth triggered negative side effects; some individual hotspots are overloaded. Overtourism, a topic discussed for the first time, will remain with us; people are defending themselves against too many tourists. As in industry, we need to think carefully about redirecting and mitigating streams of visitors, because international tourism will continue to grow.

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