ITB Berlin 2019 was “all go“. We were pleased with the keen interest in topics that are of particular concern to us, such as sustainability, overtourism, climate protection and pollution from plastic waste. The fact that the ITB Berlin Convention had so many events was fantastic. There is now an increasing focus on human rights in tourism. It has become essential for a destination’s long-term development to take that into account now. Forum Anders Reisen provided us with more contacts than last year and we are already looking forward to ITB Berlin 2020.