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Poland: still plenty of potential in active and health holidays

The growth of tourism to Poland has been impressive, with good prospects for 2015 and 2016 too. Germany’s neighbour is now aiming to give a higher profile to activity and health holidays, especially since Germany’s health insurance schemes now pay for a number of medical services. This was reported by representatives of the Polish National Tourist Office at ITB Berlin. This particular branch of tourism still offers considerable scope for expansion: medical and health care costs are generally lower in Poland, and this includes tooth cleaning and courses of health treatment.
New cycling routes have also been designed to help tourists to stay fit. New cycle paths for leisure use are being set up al over the country. Next year tourists will be able to explore unspoiled countryside in five administrative districts of eastern Poland, using the 2,000 kilometer "Green Velo" cycle route.
In 2016 the city of Wroclaw will be Europe’s cultural capital, and on 20 June 2015 local inhabitants and visitors will be invited to enjoy some two dozen of the city’s 130 bridges in an event entitled "Mosty". For one day the bridges will be artistically transformed, in an allusion to the bridges between nations.
In 2014 the number of foreign visitors to Poland rose by six per cent to around 5.7 million. For many years Germany has been the leading source market, according to the tourist office.    Bernd Kubisch
Hall 15.1/101
Press contact: Magdalena Beckmann
tel.: +49 30 2100 9216

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