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Presenting Saxony as the official cultural destination partner of ITB Berlin NOW 2021

© SLS Schloesserland Sachsen

Numerous holiday attractions combining the natural world and culture

“I regard this trade fair as a symbol of hope for the travel industry”, said Saxony’s Minister of State for Culture and Tourism, Barbara Klepsch, on Tuesday at the start of ITB Berlin NOW, which this year features the Free State of Saxony as the official cultural destination. According to the minister, ITB Berlin NOW comes at just the right time for a restart which is so urgently needed by the tourism sector. As Klepsch herself said: “All of us must pull out all the stops here in order to be ready for the moment when travel becomes possible again”. Klepsch described the ITB cultural partnership concept as being tailor-made for Saxony, a state that is Germany’s number one cultural destination, “offering an outstanding range of travel opportunities to discover its cities and culture, in combination with its own unique natural attractions.”

The presentation by Saxony at ITB Berlin NOW features a state with an international appeal. Taking as its slogan “Saxony – Feel the art beat”, the official tourism promotion agency Tourismus Marketing Gesellschaft Sachsen is working together with 26 partners from the visual arts, culture and tourism to attract vacationers to Saxony. The highlights this year include an exhibition of paintings by Vermeer at the Gemäldegalerie Alte Meister in Dresden, starting in June, and the Leipzig Festival of  Chamber Music, ”Con Spirito” in September. Looking further ahead, the city of Chemnitz will be the European Capital of Culture in 2025. “Taking as our slogan ‘C the Unseen‘, during the Capital of Culture Year 2025 we will be providing opportunities to experience previously undiscovered places, and revealing what has hitherto been hidden", explains Sören Uhle, chairman of the business promotion agency Chemnitzer Wirtschaftsförderung und Entwicklungsgesellschaft mbH.

Minister of State Barbara Klepsch, Sören Uhle from Chemnitzer Wirtschaftsförderung and Veronika Hiebl from Tourismus Marketing Gesellschaft Sachsen mbH (TMGS) all took advantage of ITB Berlin NOW to reveal their own personal tips for anyone planning a visit to Saxony. Klepsch recommended an excursion to the Ore mountains and the Markus-Röhling-Stolln mine, a visitor attraction in Annaberg-Buchholz. Hiebl’s preference was for holidays on the water, such as the Lausitz lake district, the Leipzig lakes or the many “wonderful reservoirs and lakes extending from the Vogtland district to the Ore mountains." And Uhle also suggested travelling by bicycle from one cultural or natural attraction to another, for example, using the riverside cycle routes along the banks of the Chemnitz, the Zschopau and the Mulde.


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