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Promoting the trade show participants of tomorrow


ITB Berlin is to join a jury for the GIZ trade show pitch series for countries in Africa and South America

A boost for aspiring trade show participants: over the coming months the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) will be holding a series of multi-day trade show pitches in selected countries in Africa, South America and Cambodia. These will all take place in a virtual format and target young entrepreneurs, start-ups and established companies alike. The aim is to find 10 to 15 especially promising companies who will deliver brief pitches to a five to ten-member jury. The GIZ Business Scouts for Development Programme will offer them coaching for future participation in trade shows both in Germany and other EU countries next year. Representing ITB Berlin, Hauke Plambeck, Managing Director of Fairpros Ltd., will take part as the foreign representative for African countries. As well as the World’s Leading Travel Trade Show he also represents FRUIT LOGISTICA and the International Green Week, which all strongly target exhibitors from abroad.

Among the countries where the trade show pitches will take place are several countries in Africa, Asia and Latin America. The winners of the respective competitions can look forward to coaching sessions certified by the trade fair association AUMA as well as support for participation in a trade show to be decided upon. As well as ITB Berlin contributed to the financing of the participation of Fairpros. Ltd. as a jury member.

The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) provides services around the world in the field of international sustainable development cooperation and education. It has more than 50 years of experience, including in developing business and employment, dealing with energy and environment topics and promoting peace and security. Demand for the federal agency’s expertise is global, and comes from the German government, institutions of the EU, the United Nations, governments of other countries, but in particular from the Federal Ministry for Economic Cooperation and Development (BMZ). The GIZ cooperates closely with the private sector and therefore contributes significantly to successfully combining development policy and export efforts.

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