The Pure! Travel Group from Ecuador has great plans for its first appearance at ITB Berlin. The self-proclaimed leading boutique tour operator for the Andean countries of Colombia, Ecuador, Peru and Bolivia wants to highlight its unique qualities on its stand. That is why this steadily expanding enterprise from Quito has commissioned an interior designer who has never previously worked for a tourism company.
“We were looking for somebody who could capture our corporate values and the essence of the destinations we promote with an innovative design“, said marketing manager Diego Andrade, and added: “The results were far beyond our expectations.“
The interior designers created an exclusive and colourful setting that brings out the common cultural aspects of Colombia, Ecuador, Peru and Bolivia, the region’s traditional architecture and the unique character of this tour operator. Diego Andrade is convinced that “neither tour operators nor travellers have ever seen such a spectacular stand.“
The Pure! Travel Group focuses on B2B customers and works with tour operators, wholesalers and travel agencies abroad. Visitors to the stand of this committed incoming tourism organiser will be spoilt with traditional sweets from the Andean region and a selection of culinary specialities of the kind they can expect to enjoy on Pure! Travel tours. The representatives of the offices in Colombia, Ecuador, Peru and Bolivia will be appearing in the traditional costumes of local destinations. “The most significant aspect that sets us apart is our brand ambassadors“, said the marketing manager, observing that Pure! Travel Group, together with area manager Pamela Arcos from Ecuador, will also be represented in Hall 4.1: “They are genuinely keen to ensure that partners and travellers get all the information they need.“ One thing is certain: “We want to offer the best possible travel experience.“
Hall 23a/booth 106b
Hall 4.1/booth 242