“Saxony. Refreshes” – at this year’s ITB Berlin the federal state is offering something refreshing, with the focus on holidays on and in the water. Measuring some 900 square metres, the stand has been transformed into an extensive water playground. Former opencast mines have been allowed to revert to nature in Saxony, creating large, new recreational areas with a remarkable range of tourist attractions. There are also numerous rivers and streams, natural lakes, dams, heathland and areas dotted with ponds, as well as artificial ditches such as the pipe trenches that are so vital for mining in the Erzgebirge region, along with spas and health resorts with their natural thermal and therapeutic baths. Whether it is wild and flowing for sporting activities, natural or man-made for recreation, or therapeutic to promote health, water is an elixir which is benefiting tourism more than ever, in the towns and in the countryside.
Different perspectives of this holiday theme have been captured in large pictures and on LED walls and videos. Waterfalls are splashing, bridges connect one bank of a river with the other, adventure islands provide inspiration. Curiosity is aroused by an inflatable boat and a VW van. A musical programme provides the ideal accompaniment to this topic, along with a swimwear show and water music. On the days when the public are admitted they can join in with Saxony bingo. And three times daily Saxony offers premium travel prizes for knowledgeable people, one of the highlights being a 20 per cent discount when booking package trips at ITB Berlin and for 14 days afterwards.
Journalists with an interest in Saxony should note the following dates in their calendars:
Thursday, 5 March 2020, 9.45 -10.45 a.m., joint press conference by Saxony, Saxony-Anhalt, Thuringia, Funkturm-Lounge, ITB Exhibition Grounds, topic. Tourism highlights for 2020: The travel region of central Germany features landscapes dominated by music, gardens and water, and is previewing the most exciting aspects in 2020 and 2021
4 – 8 March 2020, press meeting at the Saxony Press Café, Hall 11.2., Stand 102
Hall: 11.2, Stand 102