Cities of culture and the country’s colourful history will be the focus of the ITB Berlin Convention
At the ITB Berlin Convention this green land will be showcasing its cultural and natural attractions to trade visitors at the world's leading travel trade show. On the stand of this small country, a member of the EU, at ITB Berlin 2017 the main theme will also be Slovenia’s ‘cities of culture’. In particular, Slovenia is promoting sustainable tourism and activities in nature. This year the capital Ljubljana received the European Green Capital Award.
“Slovenia is Europe in miniature“, said Majda Rozina Dolenc, director of the Slovenian Tourist Board. “We are an example of how, as a small country, it is possible to strategically expand in the global tourism market by promoting quality and sustainability. ITB Berlin is an important platform for showcasing our country to a broad international audience.“
Slovenia is a European mixture of different landscapes: the Alps, the Adriatic and the Pannonian Basin. The many natural attractions and historical influences from the Roman Empire, the Habsburg Monarchy and the Balkans have contributed to a flourishing cultural environment in Slovenia today. Tourism in this country, which became independent only 25 years ago, currently accounts for around 12 per cent of GDP.
As the Convention & Culture Partner of the ITB Berlin Convention Slovenia will be focusing on its cities of culture and themes surrounding the architect Jože Plečnik in 2017. There will also be an emphasis on cultural and artistic events and the Reformation.