In 2016, South Africa emerged as one of the world’s most trendy tourist destinations with more than ten million arrivals from all over the globe. This is almost 13 per cent more than in the previous year, which was overshadowed by uncertainties surrounding the Ebola epidemic in West Africa. Visitors from Germany, in particular, are impressed by the country’s amazing diversity and often come repeatedly, according to the South African Tourist Office. Minister of Tourism Derek Hanekom is overjoyed that “we registered more than 300,000 German tourists last year - an increase of 21 per cent. They are all excellent ambassadors for our ‘Safari Plus‘ concept as well and know that there’s a lot more to see and experience in our country”.
Sound market research, targeted marketing and high investments in the tourism infrastructure are meant to prepare the ground for more visitors, especially repeat visitors who want to “see and experience the entire country”, the new CEO of South Africa Tourism, Sisa Ntshona, explains. According to Minister Hanekom, in addition to traditional wildlife safaris, South Africa intends to step up its investments in other sectors such as medical and sport-related tourism, as well as culinary events such as ‘food safaris’, and is already offering a number of attractive deals and offers under the slogan “a whole world in one country”.
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