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Start of the 1st Global Tourism Competition and the 17 UN Global Goals

Only a moment ago these topics were still being debated at events at the ITB Berlin Convention 2019. In order to ensure that the ongoing discussion on the challenges of overtourism, mobility, polluted oceans, climate change, biodiversity loss and cultural heritage is kept alive until ITB Berlin 2020, on 18 March the first Global Tourism Competition will kick off together with the 17 Sustainable Development Goals (SDGs).

The online-based competition wants to motivate young, social entrepreneurs aged between 15 and 35 to develop innovative solutions, think outside the box and advance tourism in keeping with the 17 Sustainable Development Goals. For one thing is clear: tourism is part of the problem. As the world’s second largest industry it creates jobs and wealth and can promote peace and understanding among peoples. However, the more people travel, the more solutions are needed.

“We only have one planet“, the announcement says, “and we must act. Seize the opportunity!” From now until 31 July 2019 candidates can submit their entries in two categories – Ideas and Projects, whereby the latter must already have been implemented. The 17 Sustainable Development Goals are the most important social and economic challenges of our time and are tied in with the environment, health and government decision-making.

Prof. Dr. Claudia C. Brözel, representing MA Studies in Sustainable Tourism, Fachhochschule Eberswalde in Brandenburg has managed to secure the support of other experts for the cause. As the World’s Largest Travel Trade Show, ITB Berlin is sponsoring the 1st Global Tourism Competition, as are the Berlin Travel Festival, Travel Massive, the community of digital nomads and travel bloggers, along with Stiftung Entrepreneurship with its global network of partner organisations and members. In keeping with the sustainability goals every partner brings their expertise and technology to the table and involves their communities.

The 1st Global Tourism Competition is being held in tandem with the global Youth Citizen Entrepreneurship competition which Stiftung Entrepreneurship has organised successfully since 2013. This year the competition has gained another category, namely Tourism. Candidates are invited to use their solution to link between one and three Sustainable Development Goals with tourism. Online webinars teach young people how to develop social entrepreneurship from a concept into a business. Tens of thousands are already interconnected through this network and exchanging ideas. The winners will be honoured at the Entrepreneurship Summit in October 2019.

Prof. Dr. Claudia C. Brözel has established a strong international network to support ITB Berlin CSR officer Rika Jean-Francois emphasises how important social responsibility is for the trade show and that developing tourism can help everyone to live a life where dignity, security and social justice are respected.

For more information, exact details on how to enter the competition, and the selection timetable please visit

Sabine Neumann, Redaktionsbüro Schwartz





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