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Supporting socially responsible tourism

Für die Förderung eines verantwortungsvollen Tourismus: Turismo de Portugal präsentiert auf seiner Brand Card der ITB Berlin NOW unter anderem eine neue Kampagne für Nachhaltigkeit

Turismo de Portugal is presenting a new campaign for sustainable tourism on its Brand Card at ITB Berlin NOW

With its campaign entitled #CantSkipTomorrow, Turismo de Portugal is making an appeal to support socially responsible and sustainable tourism. The appeal is directed at various markets, including Germany. Videos targeting individual countries not only show the country’s natural attractions and beauty, but also highlight the moment the future meets today. Taking the slogan "Tomorrow is today", the presenter appeals to tourists’ consciences and the industry to improve sustainable tourism.


This is a call to act together, to our collective conscience and to these destinations to accept responsibility and protect nature’s gift to them – for that is what defines them and it must always be cherished. The natural landscapes that so captivate visitors can only continue to exist if everyone realises their duty to attract more socially aware and responsible visitors to the region. It is this challenge that also brings the past and present together and with each tourist’s trip inspires hope for a predominantly green future.


The concept is based on the guidelines of the World Tourism Organization. Accordingly, a responsible recovery of the tourism industry from the Covid-19 pandemic will make it possible to conduct even better and more sustainable business.

By committing to sustainable travel Turismo de Portugal has undertaken to decisively help shape tomorrow’s tourism. This is one of the main aims of the 2027 tourism strategy which defines a vision for national tourism, sets priorities and commits to economic, social and sustainability goals. For additional information: click here.

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