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Tourism requires sustainable supply chains

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Experts at ITB Berlin NOW: European harmonisation is important

The requirements of the new Supply Chain Law meet the interests of the tourism industry. However, there must be European harmonisation, insisted researchers, manufacturers and NGOs at ITB Berlin NOW.

The objection that the law only creates additional bureaucracy for business was refuted by Lisa Fröhlich, president of the CBS International School. On the contrary, its advantage is that all competitors are now subject to the same standards. “It is absolutely essential that we do not continue as before”, she said, pointing out that it was the current system of supply chain management that was largely responsible for the unrestricted spread of the coronavirus.

Tourism depends in particular on an intact environment and hospitable societies in the destination areas, emphasised  Antje Monshausen, who is responsible for tourism monitoring for the charity Brot für die Welt. “Good working conditions ensure that people stay with a business longer, which in turn encourages continued training and a better workforce, quite apart from the fact that sustainability is a business case for human rights.”

She was optimistic about the implementation of statutory improvements because the dialogue between stakeholders is already well established. Monshausen also supports European harmonisation of the laws, because in this way the EU, as the largest economic area, can more effectively influence source and destination countries.

Bettina Roth from the clothing and equipment manufacturer Vaude, which already operates a sustainable supply chain, emphasised the future core importance of each company “and not just something that is superimposed”. When the law comes into force her company would lose a unique characteristic, but would also acquire certain benefits, because cheaper competitors would not find it so easy. “This should be in the DNA of every company.“

Fröhlich was equally optimistic and pointed out that her students were already “way ahead” of some conservative companies. “They demand this from their employers and are not willing to work for companies that fail to implement it.”

Media contact:

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CBS International School:


Text: Thomas Rietig

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