Managing risks instead of eliminating them – Laying the groundwork for re-inventing and rebuilding the industry – Global travel behaviour will not be the same – COVID-19 has accelerated digitalisation, while increasing the need for health safety measures – Hygiene concepts are making trade shows possible
Singapore sees itself as a pioneer re-inventing tourism
On 25 and 26 November 2020 at the Marina Bay Sands Hotel in Singapore, an in-person trade show took place for the first time after COVID-19. Travel Revive is an event held by the Singapore Tourism Board and is organised by the regional ITB Asia Team. The focus of the event was on business travel and MICE events and how they can be held safely both during and after the coronavirus pandemic. Over 1,000 national and international participants attended the two-day event. A sophisticated hygiene concept had made this possible. Measures included monitoring and supervising visitor groups, 18 m² stands featuring cubicles and perspex partitioning so that meetings between exhibitors and buyers could take place safely, contact tracing, and the launch of a mobile diary app to permit safely organising those meetings.
Broadcasting studios and virtual technology after COVID-19
The Marina Bay Sands luxury hotel showed what the future may look like: four months ago a broadcasting studio for hybrid events was set up at the Sands Expo and Convention Centre, which live-streams events and employs hologram technology. An example was the opening event: Messe Berlin CEO Dr. Christian Göke was beamed in to Singapore from Berlin, similar to a scene from the Star Wars movies. Entertainment, technology and communications were combined in one.
TravelRevive highlighted the wide-ranging possibilities for holding trade shows. The months-long preparations and close coordination between stakeholders aimed to pave the way for a positive future for trade shows during the pandemic.