This year 26 of the 31 member states of the UNWTO Silk Road Initiative will be taking part in ITB Berlin. As a result, the world’s leading travel industry offers a fairly comprehensive overview of this region as a travel destination and of all the activities there. The ancient Silk Road consists of numerous historical caravan routes, the main one connecting the Mediterranean with Eastern Asia. Thus, Italy, Greece, Egypt, Russia, Tajikistan, Iraq, Bangladesh, China, Mongolia, Japan, Thailand and Indonesia are also among the countries on the Silk Road. For thousands of years it has been a source of fascination for traders, historians, researchers and now also for tourists from around the world.
Following the Silk Road Ministers’ Meeting on 4 March the UNWTO Silk Road Tour Operators’ Forum will be taking place on 5 March organised with the Adventure Travel Trade Association (ATTA). Adventure tourism is one of the fastest growing sectors of the travel industry, attracting high value customers, supporting local economies, and encouraging sustainable practices. This forum will provide an opportunity for adventure travel experts and Silk Road tour operators to discuss opportunities for joint product development and cooperative marketing activities. It will look at how stakeholders can work together to raise the profile of the Silk Road as a world class adventure travel destination.
The 5th UNWTO Silk Ministers’ Meeting will take place on 4 March 2015 from 11 a.m. to 1 p.m. in Hall 7.3. Please note that this meeting is by invitation only.
The 4th UNWTO Silk Road Tour Operators’ Forum will take place on 5 March 2015 from 11 a.m. to 1 p.m. in the Palais West. To register for this event, please click here.
Photo: Silk Road Programme © World Tourism Organization (UNWTO)
Contact: Alla Peressolova