Nowhere else on earth is traveling quite as easy as in the Upper Rhine Valley. This region will present itself under the name Art Valley as part of the Culture Lounge at the world’s leading travel trade show (ITB) from March 3 – 8, 2015 in hall 16, where they will provide information about transnational experience tours on modern and contemporary art in the Upper Rhine Valley, from the Palatinate and Basel region to Alsace and the Black Forest. With its ART VALLEY ArtTravelPackage, the three-country region offers comprehensive information to individual travelers about the countless gems of modern and contemporary art spread throughout the Upper Rhine Valley. The package comes in a handy yellow box that contains a practical map and a 2015 exhibition calendar featuring top exhibitions from the region’s contemporary art museums. In addition to museums and exhibitions, ART VALLEY’s four tour suggestions – each lasting 1-3 days – also include recommendations for exciting sights and select restaurant and accommodation options along the way. This provides art enthusiasts with the chance to discover this unique region at little to no extra travel expense while enjoying its various culinary specialties and multifaceted cultural and natural landscape.
Photo: Musee Würth Erstein © François Nussbaumer