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Visit Malaysia 2020 – Lonely Planet’s Top Place 2019?

’Visit Malaysia 2020’ – Lonely Planet’s top destination 2019?

At ITB Berlin 2019 Tourism Malaysia is promoting sustainable tourism, multicultural and fascinating natural attractions, and the emerging market segments of medical tourism and home stays in a bid to attract the western European market. Taking as its slogan ’Truly Asia’, the country has been an exhibitor at the World’s Largest Travel Trade Show for 47 years. “We have grown together“, said Director General Datuk Musa HJ. Yusof at the press conference at ITB. In a written declaration, Malaysia’s ambassador Datin Sarah Al Bakri Devadason made it clear that “on arrival no questions are asked about a person’s sexual orientation or religion, however that there are a number of countries with which Malaysia has no diplomatic relations, which could possibly lead to restrictions.“ With its diverse ethnic and religious groups, all of whom peacefully co-exist with one another, her country welcomed “every visitor, and invited them to find out for themselves how open people are and how cultures and religions can live side by side.“ 

Together, Datuk Musa HJ. Yusof, Chairman Datuk Ahmad Shah Hussein and Mr. Mohd Sallauddin,  Mohd Shahdem, general manager, Airlines Marketing of Airports Malaysia, presented ’Visit Malaysia 2020’, the country’s vision for the future. As the official partner country of ITB 2019, Malaysia is concentrating its efforts and aims to bring 30 million tourists to the country in the next two years. The figures for 2018 bode well. Over 25.8 million tourists visited attractions including the coasts and diving hotspots, the UNESCO World Cultural Heritage Sites of Melaka and Penang, the trading post on the road from Melaka bridging East and West, and the UNESCO-protected nature reserves with the world’s oldest rainforests. In addition to the mega city of Kuala Lumpur, the neighbouring federal state of Selangor and the administrative town and drawing board city of the future of Putrajaya are the most popular attractions. Germany alone recorded 128,895 visitors, an increase of 17.4 per cent. With its direct flights between Frankfurt and Kuala Lumpur, which began service in November 2018, the German airline Condor was successful from the start and is currently operating at around 90 per cent capacity. 42 per cent of airline passengers arrive with international carriers. Last year the general manager of Airlines Marketing, Airports Malaysia welcomed 11 new airlines, including from India, China, Australia and the Middle East, out of a total of 39 airlines operating flights to the country. Inside the Malaysia Pavilion in Hall 26, 136 participants representing 83 organisations, the tourism associations of 11 federal states, 32 tour operators, 30 hotels and resorts and eight tourism providers are ready to make new business contacts and cultivate relations. Chairman Datuk Ahmad Shah Hussein has his sights set on business investment. “We hope that our presence here will encourage investors to see Malaysia as an ideal partner for expanding business and increasing tourism.“ The goal is to partner with tour operators as well as airlines in order to improve long-haul services from major hubs. Our aim is to establish Malaysia as a place that “everyone should have on their list as the ultimate destination for travellers keen on adventure“, the director general of Tourism Malaysia said. He sees Malaysia as “Lonely Planet’s top destination in 2019, 2020 and beyond.“

Sabine Neumann, Redaktionsbüro Schwarz (B2B) (B2C)

Hall 26, Stand 117

Tourism Malaysia/ Malaysia Tourist Promotion Board, Frankfurt/Main

Tel.: +49 (0)69 460923420

Press contact, Germany, Austria: Katja Hasselkus PR

Tel.: +49 (0)6196 56140-0

Mobile: +49 (0)177 3287716

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