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From a voluntary service to a travel product


Is adventure travel compatible with doing good and displaying social responsibility? Voluntary services to tourism that are also adventure-packed are growing in popularity. In particular, tour operators are offering tourists more and more projects that directly involve working with children, for example teaching in schools. However, the increasingly commercial nature of these voluntary services brings the demands of paying tourists to the fore, while it is unclear to what degree local residents actually benefit. At ITB 2015, together with Brot für die Welt – Tourism Watch, ECPAT Deutschland e.V., the working group campaigning to protect children from sexual exploitation, will present the findings of a new survey. This reveals that among tour operators child protection measures and measures designed to heed development policy recommendations are by no means taken for granted. At the same time the survey calls for voluntary services to be organised in a responsible manner and offers advice to potential visitors. At a panel discussion with high-ranking members representing the tourism industry, NGOs and tourism policy decision-makers the aim will be to discuss these findings. How can voluntary services to tourism be organised in a responsible way so as to benefit the local population and protect children? How can one distinguish good products and in what way do tourists cause more harm than good?

The event will be held on Friday, 06 March 2015 from 11.00 a.m. to 12.15 in English and German and will take place on the big stage in Hall 4.1.

Photo © ECPAT Deutschland e.V.
Hall 4.1/220
Press Contact: Dr. Dorothea Czarnecki
Tel. +49 (0)761 / 45 687 148, +49 (0)176 - 634 84 234

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