Navigation | Page content | Additional information



View over the vineyards in Radebeul, © Erik Gross

850 years of winemaking in Saxony – discovering enjoyment

Centuries of experience, good soil and the right climate are ideal conditions for making special wines – and all in one of Europe’s smallest winegrowing regions. Under the painstaking care of 1,860 winegrowers, an area that covers only 511 hectares produces genuinely rare wines. Among the many grape varieties at home in the Elbe valley are Sächsischer Müller-Thurgau, Riesling, Weißburgunder, Dornfelder and Traminer. An outstanding and recently revived variety is the seldom-found Goldriesling grape, now only grown in appreciable quantity in Saxony. Visitors can find out...

Bad Muskau, © Katja Fouad Vollmer

Saxony impresses with UNESCO World Heritage Sites

Their names are Muskau Park / Park Mużakowski or the Ore Mountain Mining Region / Krušnohoří, and they are cultural treasures of the highest order. Worldwide, only 1,121 exist. In Germany there are 44 places that UNESCO has elevated to World Heritage status. The two Saxon sites highlight the region in its role as the number one cultural destination in Germany.

Muskau Park in Bad Muskau – the art of garden landscaping in Saxony’s east

North of Görlitz the River Neisse runs through what must be one of Europe’s most beautiful landscaped...

Die Kulturhauptstadt 2025 - Zuhause in Chemnitz

Chemnitz – “C the unseen“ in the Capital of Culture 2025

Chemnitz is full of ideas and surprises, which include pioneering inventions, courageous decisions and cultural innovations. In 2025 Chemnitz will be the European Capital of Culture. But even before then, it is worth exploring the region’s cultural attractions and meet the people shaping the city and region with their “can do“ approach.

Taking as its slogan “C the unseen“, the Capital of Culture 2025 is highlighting various projects and unexplored places. People come together to share their experiences, in garages for instance. Having long...

With variety and concentration: musical instrument maker in his element

Highest-quality handicrafts: The many-faceted history of Saxony’s handicrafts industry

Saxony is a federal state with a rich cultural heritage. The many-faceted and fascinating history of its handicrafts industry is key to its reputation as an attractive cultural destination. Many of the handicraft skills practised in Saxony today originated here. It boasts records such as the world’s largest nutcracker, the oldest registered trademark and the largest functioning violin. These traditional and rare skills, handed down over generations of artisan production, can be witnessed throughout Saxony. Almost everywhere, visitors can watch master craftsmen at work. Below is a small...

ITB VirtualCon - Panel participants and moderation: Lucienne Damm, Julia Massey, Randy Durband, Rika Jean-François and Peter-Mario Kubsch.

Post-COVID-19: Economic Recovery, or sustainability first?

An ITB Virtual Convention on December 10 discussed the future of sustainable tourism in a post-pandemic world.

Themes included: “Will sustainability goals be sacrificed to the economic recovery of the tourism sector? And will the Covid-19 crisis be a catalyst or a pitfall for sustainability in tourism?” The answer was unanimous among the four industry leaders invited to share their opinions. All agreed that sustainability will be a major component of a brand new tourism world.

The Virtual Convention was moderated by Rika Jean-...


Travel Revive: First in-person trade show in Singapore after COVID-19

Managing risks instead of eliminating them – Laying the groundwork for re-inventing and rebuilding the industry – Global travel behaviour will not be the same – COVID-19 has accelerated digitalisation, while increasing the need for health safety measures – Hygiene concepts are making trade shows possible

Singapore sees itself as a pioneer re-inventing tourism

On 25 and 26 November 2020 at the Marina Bay Sands Hotel in Singapore, an in-person trade show took place for the first time after COVID-19. Travel Revive is an event...


Spotlight on rebuilding trust in international tourism & travel

An ITB Virtual Convention on November 19 brought together four industry thought-leaders to discuss solutions for a key issue plaguing the travel and tourism industries: trust.

Uncertainty and fear has been sending travel demand into a downward spiral. Travellers in all parts of the world are unsettled by COVID-19. The virtual convention, moderated by Lea Jordan, Co-Founder & Head of Marketing,, looked at topics such as how we can still travel and where we can travel to; just how safe hygiene concepts are; and testing and quarantine policies....


300 seconds with… ITB Berlin launches its new podcast series featuring leading figures from the tourism industry

Taking as its slogan ’Hear out what others have to say’, ITB Berlin has now launched a new podcast series entitled ‘300 seconds with…’, part of ITB’s Travel Hero podcast series. With it, the World’s Leading Travel Trade Show aims to make global experts, trends, visions, strategies and measures accessible to interested consumers in these times.

As the title of the audio series suggests, the focus is on tourism industry experts, who in five-minute interviews (300 seconds) will be under the spotlight answering questions on hot topics. Podcast subjects can range from tips for young...


We Love Travel!: Despite the coronavirus people still want to travel – 12 takeaways from Friday's event for B2B visitors

As a result of the crisis the tourism industry now has a better understanding of the risks, but has also recognised the potential for new opportunities. Travellers are displaying greater environmental and socially responsible awareness, for example. That was the takeaway from all the discussions on the Friday for B2B visitors at the virtual We Love Travel! event. Providing organisers, service providers and customers draw the right conclusions, the potential exists for a future with profits, highly satisfied customers and a long-term positive effect on source countries and destinations....


Hitchhiking around the world

“I had finished university and broken up“ – was how Stefan Korn began his story about hitchhiking around the world. A 22-month trip followed which took in, among other destinations, Uruguay, Alaska, Hong Kong and New York. He covered 108,895 kilometres, the equivalent of rounding the globe more than two-and-a-half times. Most of the time he hitchhiked, but he also took a sailing boat across the Atlantic, cycled across the Cordillera, and hopped trains across the United States. One of the things that initially was at least as important as achieving deep insights and self-fulfilment was the...