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Rijksmuseum in Amsterdam, photo by Václav Pluhař

Digital comfort: In the face of the coronavirus crisis many attractions around the world are promoting a virtual experience

Since the coronavirus crisis began there is one thing at least on which the world can agree: these extraordinary times are driving digitalisation forward in many areas of life. It also applies to tourist attractions, especially to cultural establishments. Be they museums, theatres or opera houses, many institutions are now focusing on digital content, making use of this period of closure and providing comfort to all the millions currently confined within their own four walls, who are unable to visit these global destinations and their attractions. As well as cultural institutions,...

by Welttournee, der Reisepodcast

30 days leave to go on a world tour - A fascinating online panel presents the popular travel podcast

In their World Tour travel podcast Adrian Klie and Christoph Streicher talk about how one can see the world with one’s own eyes without giving up one’s job or taking out a bank loan. The two are neither dropouts nor professional travel bloggers. They still work full-time in their regular jobs and make do with 30 days leave. That way, they have already travelled 100 countries together. A video of the presentation (only available in German) as well as others, plus all discussions and forums can be found on the new website at...

by Messe Berlin/ITB Berlin

Tunes that make you want to travel

 ITB’s brand new Spotify playlist with its travel-themed tunes lets stay-at-home listeners long for the big wide world         

Music brings people...

Photo by Alex Knight

ITB Virtual Convention: What is the current situation with AI?

In his lecture Florian Bauhuber talks about the future of tourism and the current situation regarding AI.

When one talks about what will most impact the industry in the years to come the discussion usually turns to AI. In his online lecture on Florian Bauhuber of the digital consultancy Tourismus Zukunft assessed the current situation. It was the major global players, among them giants...

Photo by Mick De Paola

ITB Virtual Convention: The right approach to dealing with the coronavirus Eran Ketter describes the impact of the virus and what measures destinations can take.

No topic has dominated the public discourse in recent months as much as the coronavirus. New challenges are confronting the tourism industry daily and new questions are constantly arising as to how to deal with the situation. At the ITB Virtual Convention Eran Ketter, adviser and tourism coach, who specialises in crisis situations, gave a presentation on the ‘Coronavirus outbreak: Effects on global tourism and successful recovery and resilience measures’ and ways of dealing with the pandemic. A video of the presentation as well as...

Photo by Louis Hansel

Hotel brands are the key

Brand experts and technology providers discuss hotel identities at the forum on ’Rebuilding and shaping hotel brands’

The focus of the online discussion about ’Rebuilding and shaping hotel brands’ was on how hotels can establish a recognisable, special brand and thereby improve their market standing. ITB and the Hospitality Industry Club were the hosts of this virtual forum. Alexander Schuster of 25hours Hotel Company, Dr. Michael Toedt of Dailypoint and David Turnbull of responded to questions from the moderator Sebastien Loeitner of Cloudbeds...

Messe Berlin / ITB Berlin

The eight mega trends in tourism

“Which trends, technologies and developments do you need to know and how to combine in order to be successful in the future?“ That was the topic of the keynote speech by Nils Müller, CEO of TrendOne, at the Virtual ITB Convention.

 “Welcome to a journey into the future“, said Nils Müller addressing his online viewers at the ITB Virtual Convention. In his keynote speech on the ’Top 8...

ITB Berlin / Messe Berlin

New platform launches today: Networking, industry news and the ITB Virtual Convention is online now and open to everyone – An English-language 365-day platform for networking and content – ITB Virtual Convention from 5 to 11 March 2020 with more than 20 exclusive live streams and videos on demand

Despite its cancellation this year, ITB is offering digital services 365 days a year by launching ( The World’s Leading Travel Trade Show is establishing a completely new networking platform for the world’s travel industry. This global website spans...

ITB Berlin / Messe Berlin

ITB Berlin 2020 cancelled

ITB Berlin 2020 will not take place. Due to the rapid spread of the new coronavirus (COVID-19) the Federal Ministry of Health and the Federal Ministry of Economics have stated their opinion that ITB Berlin be cancelled. This evening at 1827 hrs, the responsible health authority of the district of Charlottenburg-Wilmersdorf in Berlin imposed significantly tighter restrictions on holding the event. Among its requirements the authority stipulated that each participant would need to prove to Messe Berlin that they were not from a designated...

She Trades Workshop

Empowering women through tourism worldwide

Special International Women’s Day event: 2nd ITC SheTrades Workshop in partnership with ITB Berlin. Register now!

In order to mark International Women’s Day on Sunday, 8 March, the SheTrades initiative of the International Trade Center (ITC) and ITB Berlin are extending an invitation to a workshop at the Palais am Funkturm (Hall 19) on Friday, 6 March from 1 to 2.30 p.m. The seminar under the heading ’Empowering women through tourism worldwide’ will gather women from around the world who either are or intend to become socially-oriented...