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April Rinne

The sharing economy: is it just hype or a paradigm shift in tourism?


“This is only the start“, says an enthusiastic April Rinne about the topic she is addressing. The young lady has visited 87 countries and works in Amsterdam and Seoul as an advisor on the sharing economy. At the ITB Future Day of the ITB Berlin Convention she explains the effect of the sharing economy on tourism by quoting the example of four fictitious tourists. “Imagine yourself in your career role and then looking around as a traveller”, she says to the audience. “The sharing economy is a once-in-a-lifetime opportunity to think about the tourists in the city you live in.