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Silk Road: a caravan route as a trademark

It is a tourist route connecting 33 countries, that despite the different political systems promotes understanding and tolerance, creates jobs, drives economic growth and is famous as a trademark among travellers around the world. Thus, at the Silk Road Ministers’ meeting which took place at the ITB Convention, Taleb Rifai, general secretary of the World Tourism Organization (UNWTO), gave an account of the most recent achievements surrounding this centuries-old caravan route.