The Caribbean is more popular than ever, and not just because of its beautiful beaches and coconut palms, but also because it offers authenticity, that 'hammock' feeling, home stays, reggae, calypso, rum, fine cigars and carnival, the latter also in July and December on some islands.
Speaking shortly before the start of ITB Berlin, Hugh Riley, Secretary General of the Caribbean Tourism Organization (CTO), stated: "Our guests are increasingly interested in the culture of the more than 30 islands, the people, their music, local handicrafts and Caribbean cooking."