Navigation | Page content | Additional information



Taekwondo course, bathing in rice wine and becoming a K-pop star

Promoting Abu Dhabi with security and snow

© Anshul Hari

HE Ali Hassan Al Shaiba presents an ambitious 10-year concept at ITB Berlin NOW

Beijing is focusing on domestic tourism

© Kelly Tokas

The Chinese capital is presenting restructured tourism products at ITB Berlin NOW

Since the coronavirus pandemic Beijing has completely restructured its tourism products. Its main focus is on domestic tourism, explained Wei Pang, deputy director of the Municipal Bureau of Culture and Tourism, at ITB Berlin NOW.

Exploring Tyrrhenian history with Gritaccess

© Michael Marcon

France and Italy launch a cultural themed network at ITB Berlin NOW

French and Italian tourism authorities have launched an initiative centred around the Tyrrhenian Sea with the aim of making the vast cultural heritage of this region between Naples, Marseille and the large islands more widely known.

Mit Gritaccess in die tyrrhenische Geschichte

© Michael Marcon

Frankreich und Italien starten auf ITB Berlin NOW ein kulturelles Themennetzwerk

Rund um das Tyrrhenische Meer haben französische und italienische Tourismusbehörden eine Initiative gegründet, um das überreiche kulturelle Erbe dieser Region zwischen Neapel, Marseille und den großen Inseln bekannter zu machen.

Peaceful and romantic, with a new regional costume: Mecklenburg-Vorpommern increases its international profile

2,000 kilometers of Baltic coastline, 2,000 lakes and 2,000 hours of sunshine annually – just three good reasons for vacationing in Mecklenburg-Vorpommern, as Manuela Schwesig, the state’s Minister President pointed out on Wednesday at ITB Berlin. “Our state is just the place for people seeking to escape from the stresses of everyday life and find themselves again”, said Schwesig. The state premier assured her audience that Mecklenburg-Vorpommern is very proud to be the first of Germany’s federal states to feature as an ITB Berlin partner region.

The oil and honey routes: Morocco’s women seek to attract guests

Marokko, Berber-Frauen

Increasing numbers of European vacationers on the sunny beaches of the Agadir region in Morocco also want to become acquainted with the mountain villages in the Atlas mountains. Such day trips are included in the standard programmes offered by all the larger hotels complexes on the coast. However, it is rare for visitors to be able to stay overnight and to make contact with the locals and with women’s groups.

The Maldives presents its first TV channel

Malediven, Strand

“The tourism sector in the Maldives is booming“, said a delighted Moosa Zameer, the country’s tourism minister. Last year’s partner country of ITB Berlin recently set up its own embassy in Berlin, “an important step for tourism in our country“, the minister said. Hussain Afeef, vice chairman of the Maldives Association of the Tourism Industry, added: “Tourism is important for economic development in the Maldives.“ Looking at the figures, the prospects are good: as early as January a 15 per cent rise in tourism gave tourism professionals cause for joy.

Ambitious goals: Vietnam remains on course for growth

Vietnam-Stand, ITB Berlin 2016

Last year, it happened: the number of international tourists who travelled to Vietnam crossed the magical ten million mark for the first time. The number of visitors to Vietnam has been growing for years, and last year saw an increase of 26 per cent. Ha van Sieu, Vice Chairman of the National Administration of Tourism, and Va Zhe Binh, Vice Chairman of the Vietnam Tourism Association, reported this on Thursday at ITB Berlin.

Myanmar campaigns for visits during the rainy season

Myanmar, Boot

Myanmar is presenting itself as an up-and-coming destination at ITB Berlin. Formerly Burma and ruled by a military dictatorship for decades, the country is advertising with its culture, its beaches and the "50 shades of green" campaign.

15 new airports by 2019: Indonesia's growth strategy emphasises their features

Indonesien, Tempel

"We are a country with an Islamic population - but not an Islamic republic", clarifies Fauzi Bowo, Ambassador of the Republic of Indonesia in Germany. At the beginning of his speech today at ITB Berlin 2017, he indicated the importance of values such as freedom of expression and the press, tolerance, democracy, and solidarity in the fight against terrorism. Because if visitor numbers are to almost double from 12 million (2016) to 20 million by 2019, it cannot be done without Europe, which, at 15%, is next to China and Singapore as the island state's largest source markets.

Caribbean: Carnival all year round - and more and more tourists

Karibik, Strand

The over 30 islands in the Caribbean are using their unique "feel of the Caribbean" more and more in advertising. Beaches, palm trees, hammocks, fine hotels, and sunshine year round can also be found in other parts of the world. But calypso groups that warm the sand under the full moon, joint parties and church visits with islanders, Caribbean rum and countless kinds of cocktails, the reggae version of "Silent Night," and carnival for twelve months – that’s something. "The Caribbean feeling is unbeatable," said Karolin Troubetzkoy at ITB Berlin.

Kenya invests in security

Kenya, Leopard

"We have developed significantly in the area of security," Kenya's Ambassador Joseph Magutt immediately addressed the most pressing issue for him and his countrymen at the press conference at ITB Berlin. Against this backdrop, he quoted an impressive number: 103,000 new police officers have been hired.

Spain: Yet another record year...

Spanien, Landschaftsbild

The 75 million mark has been exceeded: Spain attracted 75,563,198 tourists in 2016, an increase of 10.3% compared to 2015. With that, the continuous increase is on a seven-year streak. Total expenditure from international tourists was € 77.625 million (an increase of nine per cent). In 2016, the number of German tourists in Spain rose to more than 11.2 million visitors (up 6.4%), making Germany the third largest source market after the United Kingdom, with almost 18 million tourists (up 12.4%), and France, with 11.4 million (up 7.1%).

Moscow taken over by football from 2017


The Russian capital is preparing to host top-class sporting events: the highlight of the 2017 season will be the FIFA Confederations Cup from 17 June to 2 July with the participation of the German national team, considered a rehearsal for the 2018 World Cup in Russia. The games will take place in stadiums, which will also be venues for the 2018 World Cup; many international fans are expected for the event, including many Germans. Speaking of: every fourth foreign visitor to Moscow is German, and a total of 17 million travellers visited the Russian capital – a new record.

Experience India live – at ITB Berlin 2017 or now even easier with an eVisa on site

Indien-Stand, ITB Berlin 2017

India's strong presence of around 50 exhibitors at ITB Berlin 2017 shows once again how important the German travel market is for the subcontinent. Unique cultural performances, such as the traditional Navrati and Holi festivals, bring visitors closer to Indian culture. A special programme highlight will be the performance of popular singers Lovely & Monty on Saturday, the first day open to the public. They will sing a special "Incredible India" version of their song "Wenn Du." Even Bollywood dancers will add to the Indian flair that day.

Malaysia: attractive, but is it also safe?

Malaysia-Stand, ITB Berlin 2016

ITB Berlin 2017 coincides with an important political anniversary for Malaysia: the south east Asian country obtained its independence 60 years ago. To honour this occasion in a suitable fashion not only the Director of the Tourism Promotion Board, Datuk Seri Mirza Mohammad Taiyab, but also the Minister for Tourism and Culture, Dato Seri Mohamed Nazri Abdul Aziz, are attending ITB Berlin.

Madagascar: unknown Treasure Island

Madagaskar, Landschaft

Madagascar is also called a "world island" or the "eighth continent." Or, as in the Malagasy Ministry of Tourism's current campaign: "Treasure Island." The campaign’s goal: the island east of Africa would like to move up into the league of the top worldwide destinations. The attractiveness of the fauna and flora and active tourism including scuba diving, hiking, and trekking should be advertised.

It’s official – Costa Rica makes you happy

Costa Rica, collared aracari Vogel

Costa Rica is becoming an increasingly popular holiday destination among Germans – a fact confirmed by the country’s tourist board, the Instituto Costarricense de Turismo. In 2016 Costa Rica reported 67,939 arrivals from Germany, 2.2 per cent more than the previous year. Now that new flight routes connecting Europe have been opened the aim is to ensure further growth in this source market. In 2016 arrivals from Europe numbered 434,884, an increase in visitors of 10.6 per cent. Tourists from the UK accounted for the largest share, followed by Germany, Spain, France and Switzerland.

South Africa’s “inspiring new ways” at ITB Berlin 2017

Südafrika-Stand, ITB Berlin 2017

In 2016, South Africa emerged as one of the world’s most trendy tourist destinations with more than ten million arrivals from all over the globe. This is almost 13 per cent more than in the previous year, which was overshadowed by uncertainties surrounding the Ebola epidemic in West Africa. Visitors from Germany, in particular, are impressed by the country’s amazing diversity and often come repeatedly, according to the South African Tourist Office. Minister of Tourism Derek Hanekom is overjoyed that “we registered more than 300,000 German tourists last year -  an increase of 21 per cent.