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German Hotel Association (IHA)

Hoteliers’ debate: will sustainability certification increase turnover?

©  Aaron Burden

Panel discussion at ITB Berlin NOW shows that business and eco-awareness can be combined

Are visitors’ demands on hotels changing, and can practising eco-awareness improve business? This was the topic that a panel discussion attended by ITB Berlin, Fachhochschule des Mittelstands and the InfraCert Institute for Sustainable Development in the Hotel Industry examined at the ITB Berlin NOW Convention.